Our Brands

Growing from our roots in the lending & collections space, we found that some of the problems we repeatedly encountered were best addressed with solutions we built ourselves. When those solutions proved effective, we applied our entrepreneurial spirit and proven operational acumen to creating new companies to deliver those solutions–built by, and for, industry leaders. Our fintech apps are straight-forward and effective.

Totality provides a one-stop shop for loan management utilizing leading-edge automation to be accurate, insightful, and easy to use–so you save time, money, and hassle. It is a staple in financial technology.

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Valmar Merchant Services gives our customers a level of comfort, clarity, and peace of mind unrivaled in payment processing by providing transparent pricing and highly personalized service, without long-term contracts or cancellation fees.

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Credit Deployment Services offers an alternative investment opportunity for entrepreneurs looking for a high ROI target from a mature operating structure with low volatility in the underlying asset.

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CarQuant’s world-class data scientists and business professionals analyze regional and global data to fully automate the acquisition process, ensuring you maintain the most profitable vehicle inventory.

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Our Leadership Team

Adam March

Founder & Board Member

Adam is a Founder of Valmar Holdings, serving as the creative director focused on emerging investment opportunities.  Totaling 20 years in Fintech, Adam has experience in: delinquency management, origination management, payments, auto-decisioning, various proprietary software, real estate, finance, entertainment investments, and operational consulting.  Adam is a multifaceted operator who has built a team around him with a keen eye on efficiency, scale, and asset management strategy to take on the ever-changing future of Fintech. 

An avid basketball fan, Adam owns the 2022 championship Blue Collar U team and helps fund and assist operations for various youth-based basketball organizations in the Western New York area.

 

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Daniel Valentine

Daniel Valentine

Founder & Board Member

Dan’s entrepreneurial journey began in 2004, and since then, has formed numerous successful ventures in the financial technology sector. Dan’s primary focus is to develop new strategic partnerships as well as continuously grow Valmar Holdings’ customer base. Dan attributes his success to having a customer-first attitude and because of this, has been able to continuously expand Valmar Holdings’ reach.

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Rick Heaton

Richard Heaton

Chief Executive Officer

Richard joined Valmar Holdings in October 2019 and serves as Chief Executive Officer. He is responsible for overseeing the execution of the company’s strategic vision. Prior to this role, he was Valmar’s Chief Financial Officer where his direct responsibilities included accounting, finance, risk, and compliance.

Rick has 18 years of experience in the specialty finance space and spent several years in public accounting, where he managed audit and consulting teams for numerous high-profile clients in industries that include manufacturing, service, and specialty finance. He leverages this experience to spearhead internal control frameworks, BSA/AML programs, and the restructuring of operations to create efficiency and scalability.

Mr. Heaton is a Certified Public Accountant and holds a Bachelor of Science in Accounting from the University of Buffalo.

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Jonathan Gentile

Jonathan Gentile

Chief Financial Officer

Jonathan joined Valmar Holdings in December 2022 and serves as Chief Financial Officer responsible for accounting and financial planning, operations, compliance, and reporting.

Prior to joining Valmar, Jonathan spent 6 combined years at a local Western New York manufacturing, distribution, and fabrication company as Financial Controller then Chief Financial Officer as well as 12 years in public accounting where he managed assurance and consulting engagements in various industries including manufacturing, distribution, service, and financial technology.

Mr. Gentile holds a Bachelor of Science in Accounting from the State University of New York at Geneseo and is a Certified Public Accountant in the state of New York.

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Michael March

Michael March

Chief Technology Officer

Michael joined Valmar Holdings in October of 2019 and is responsible for its product development and technical direction.

Michael has 18 years of experience in the fintech industry, focusing recently on building and scaling applications in modern cloud environments. He previously worked at HSBC as a Global Enterprise Engineer (awarded only to the company’s top engineers). He gained knowledge working on large-scale projects around the globe with teams in Hong Kong, India, and the UK. He has a wealth of experience ranging from legacy mainframe systems, hardware management, SAAS offerings, and cloud computing.

Mr. March holds a Bachelor of Science in Computer Engineering from the University at Buffalo.

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Jason Dobe

Jason Dobe

Chief Information Security Officer

Jason is responsible for implementing and managing information security control technology and procedures. Jason came to Valmar Holdings from HSBC Bank, bringing with him nearly 20 years of Data Operations and Cyber Security experience. In his previous role, he was responsible for enterprise security on the IBM I platform, developing and implementing security controls, and event-driven solutions across a global estate. This included internal and external Audit response, satisfying regional and global regulatory compliance requirements, and threat and risk analysis of the IBM I platform and its hosted applications.

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Jennifer Shiao

Jennifer Shiao

General Counsel

Jennifer joined the Valmar Holdings team as General Counsel in August 2023. With a robust background in handling complex transactions and diverse agreements, Jennifer brings a wealth of knowledge and experience to our organization, garnered from her tenure at renowned tech companies, including Google.

In her capacity as General Counsel, Jennifer plays a pivotal role in overseeing Valmar’s legal, regulatory, and compliance functions. She serves as a strategic legal advisor to our leadership, contributing her expertise to our management team. Jennifer effectively manages a spectrum of legal matters within the organization, including the negotiation, drafting, and review of various documents.

Jennifer holds a Bachelor of Arts in Economics from the University of Pennsylvania and a Juris Doctor degree from Baylor University.  Her skills and expertise will greatly benefit the Valmar Holdings family of companies, ensuring our continued success in the dynamic business landscape.

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Brought to you by the brands of Valmar Holdings

The Loan Wolves podcast is a series of engaging, informative, and entertaining conversations about all things online lending. A diverse variety of experts and operators will share best practices, bad mistakes, and big opportunities, touching every aspect of online lending from origination to collections and beyond.